Senior portrait of a high school girl in downtown Brooksville
Lifestyle branding photoshoot for a private designer in a home setting
Five-year-old birthday portrait at Lake Jovita Country Club in Dade City

welcome to

Light, Airy, and Timeless Photography

Decorative blue handwritten text saying 'Moments to remember' on a black background. 
Erica Hammer is a Dade City photographer specializing in families, brands, and lifestyle moments with a natural, light-filled style. Serving Tampa, Wesley Chapel, Brooksville, and the surrounding areas, she creates images that feel effortless, joyful, and authentically you. From intimate family portraits to professional branding sessions, Erica’s photography captures real moments and the beauty in every story.
A smiling young boy with short brown hair wearing a black t-shirt and light-colored shorts outdoors during sunset, with blurred trees in the background.
Close-up of an adult's hand with a wristwatch and a ring, being held close by a child's hands.
A black-and-white photo of a woman and a young boy touching foreheads, smiling, with their noses close to each other.
Quote saying, "The best moments aren't posed, they're lived."
Large letters 'E' and 'H' over a black background.

Your story deserves to be remembered in a way that feels natural and meaningful.

My approach blends gentle direction with a documentary feel so you can relax, be yourselves, and actually enjoy the moment.

Close-up of a baby with blue eyes lying on a soft textured surface, wearing a light blue outfit.
Inspirational quote in large blue and purple text on black background reading, "The goal isn't to change the moment, it's to honor it."

My editing is intentionally minimal — true colors, soft tones, and a clean, natural finish that lets the emotion shine without distraction.

BOOK NOW
A young boy with blue eyes and light brown hair smiling and lying on a soft surface.
A young boy with brown hair and hazel eyes is lying on a white blanket outdoors, wearing a black t-shirt, with a blurred green background.
Baby lying on a white blanket outdoors on grass, looking at the camera with blue eyes and wearing a light blue outfit.
Close-up photo of a young boy with curly blonde hair and blue eyes, wearing a white shirt, outdoors with a blurred green background.
A person's hand with a watch being held by a child's small hands, all in black and white.
A young woman with long blonde hair and blue eyes holding a bouquet of pink roses and greenery, standing outdoors with a brick wall and a window in the background.
Close-up of a baby with bright blue eyes, lying on a soft textured surface, wearing a light blue outfit.
A family of six walking hand in hand outdoors during sunset, with large trees draped in Spanish moss in the background.
A woman and two children in pajamas looking at each other closely with their foreheads touching.
A woman with blonde hair wearing glasses, a blue sleeveless top, and white pants, smiling while working at a desk with color swatches, a tablet, and a notebook.
A young girl with long light brown hair and blue eyes standing outdoors on a grassy field, wearing a light pink dress, with a background of trees and soft sunlight.
A woman and two young children interact with a plush sheep toy in a bright, cozy room.
Person in a white shirt getting a vaccination in their upper arm, with a healthcare worker holding their arm gently.
Two young women smiling, holding bouquets of flowers, standing outdoors during daylight.
Close-up portrait of a young boy with light skin, brown hair, hazel eyes, and freckles, wearing a black shirt outdoors.
Smiling young girl with long brown hair and blue eyes outdoors, wearing a white sleeveless top with pink stripes.
A young girl in a white dress with a large black bow, walking on grass with a happy expression, while three children and a woman stand behind her in a wooded outdoor setting.
Person holding a bouquet of pink roses, white flowers, and green fern leaves, with a softly blurred background.
A newborn baby sleeping on a soft, fluffy, white blanket. The baby is wearing a gray knit hat and matching booties, with a pacifier clip attached to the hat.
A young boy with short brown hair and a black T-shirt smiling outdoors during sunset, with trees and a blurred background.

  • The snuggles, the giggles, the wildness, the sweetness — photographed with a warmth and airiness that feels like home.

    Investment: $450 (30-45 Minute session. Includes a thoughtfully edited online gallery with 30+ images and a print release)

  • Joyful, personality-filled portraits with clean, natural editing that keeps the focus on you, not the filter.

    Investment: $600 (60-90 minute session. Includes a thoughtfully edited online gallery with 40+ images and a print release)

  • Honest, joyful moments between you—the kind of love that feels beautifully unposed. I blend storytelling and authenticity so your engagement photos feel natural, connected, and full of heart.

    Investment: $600 (60-90 Minute session. Includes a thoughtfully edited online gallery with 35+ images and a print release)

  • Modern, intentional, consistent images that elevate your visual identity.

    Investment:

    Brand Story Session: $650
    60-90 Minute session. Includes planning call/e-mail consult, lifestyle imagery + detail shots for web, social, and marketing, 40+ edited images, and commercial usage license

    Content Day: $1,100
    2-3 hour session. Includes multiple setups/scenes, product + lifestyle imagery for website, instagram, e-mail marketing, etc. 60+ Images and Video. Commercial license.

  • From quiet, tender glances to sweeping celebrations — I capture real emotion and edit it in a way that keeps your day looking authentic, bright, and timeless.

    A small number of portfolio building wedding collections are offered by application for couples whose vision aligns closely with my aesthetic. Contact for details.

Two young women holding bouquets of flowers, standing outdoors in natural light.
Handwritten text that reads 'Hello Florida' in blue ink on a black background.
Neon outline of a hydrangea flower with leaves on a black background.
A person administering a vaccination to another person's upper arm in black and white.
A young man with brown hair and a gray long-sleeve shirt smiling while standing on a wooded trail with sunlight filtering through the trees.
Sleeping newborn baby wearing a gray knitted hat and socks, resting on fluffy gray fur blanket.
A family of six walking hand-in-hand outdoors during sunset, under hanging moss trees. The mother is holding a baby girl, and the father is holding a young boy's hand. Two more children, a boy and a girl, walk beside them, all dressed in casual dark tops and light pants.
Close-up of a smiling woman and a young girl touching their foreheads together, both with closed eyes, sharing a joyful moment.
INQUIRE 
Erica Hammer is a Dade City-based photographer capturing families, brands, and lifestyle moments with a light, airy, and natural approach. Serving clients in Brooksville, Wesley Chapel, Tampa, and surrounding areas, she creates timeless images that feel effortless and true-to-life. Whether it’s family portraits, branding sessions, or lifestyle photography, Erica’s goal is to highlight the beauty and personality in every moment.